The flagship · 12 weeks · application only
You've spent years becoming the expert. Now build the business only you can.
In 12 weeks, we turn your expertise into a business that exists and sells — an offer, a product, a brand, a presence, and the system underneath that turns attention into income. Built with you, with Claude doing the heavy lifting. You go to market before you graduate.
Applications open · next group starts [DATE] · limited spots12 weeks · live with Diana · small group · $2,000 founding · by application
The stakes
The expertise was never the problem.
You're brilliant at what you do — fifteen, twenty years of it. But it's locked inside a job title, or trapped in one-to-one work that stops the moment you do. Your income has a ceiling, and the ceiling is your calendar.
You've watched people with half your depth build audiences, offers, and businesses — not because they knew more, but because they understood the part you were never taught: how to package what you know, put it in front of the right people, and get paid for it without trading every hour.
That part is learnable. In 12 weeks, we build it together.
The transformation
Where you start. Where you finish.
Today
- Expertise with no offer around it
- A profile that describes you but sells nothing
- Content when there's time, silence when there isn't
- Interest that never becomes income
- No system — just you, doing everything, every time
- Income capped by your hours
In 12 weeks
- A packaged offer and a product people can buy
- A profile and presence that works while you sleep
- A content system that runs on rails, powered by Claude
- A funnel that captures, nurtures, and converts
- A business that exists outside your calendar
- Revenue that isn't tied to your time
This isn't a course you finish. It's a business you start.
The math
Do the math before you decide.
One client from the business you build here can return the entire investment. Two makes it the best money you've spent this year. Everything after that is the business paying you back for the rest of its life.
Once — the founding investment in a business you'll run for years.
Clients — what it typically takes to earn it back. You'll build the system to find far more.
Weeks — from expertise to a business that's live and selling, not "someday."
This is the difference between buying another course and building an asset. Courses cost money. Assets return it.
Fit
This is for a specific person.
This is for you if
- You have 10+ years of real expertise people would pay to access
- You're ready to build, not just learn — you'll show up for 12 weeks
- You want a business you own, not another certificate
- You're done trading every hour for every dollar
This is not for you if
- You're early in your career with little to package yet
- You want it fully done for you with no involvement (that's a different door)
- You're looking for overnight, effortless, or passive
The method
Package. Position. Sell.
Three moves. It's what I did for multinationals for 15 years — now turned on your expertise, with you, step by step, with Claude beside you the whole way.
PACKAGE
We extract what you know and turn it into an offer and a real product: the thing you sell, priced and structured, with your own signature method inside it.
POSITION
We build the brand and the presence: profile, voice, content system, landing pages — so the right people find you and trust you.
SELL
We build the engine: lead capture, email, automation, and traffic (organic and paid) — so attention becomes income, without living on sales calls.
The journey
Your 12 weeks, week by week.
Every week you learn one piece, build it live with the group, and leave with something shipped. Here's the whole path.
Phase 1 · Package · Weeks 1–6
From expertise to a product people can buy
Extract & Aim
We mine your expertise with Claude, lock your niche and ideal client, and write the one line that makes people stop.
Ship: your positioning and one-liner. 1:1 · onboardingThe Offer
What you sell, who it's for, and why it's worth premium money.
Ship: your offer, defined.Your Signature Method
Turn how you get results into a named 3–5 step system you own.
Ship: your signature method.Pricing & The Ladder
Price with confidence; build the ladder from entry to premium.
Ship: your pricing. 1:1 · offer reviewBuild The Product
Format, platform, structure — and you start building the actual thing, with Claude.
Ship: your product, underway.Product Ready
Finish and polish.
Ship: a product people can buy.Phase 2 · Position · Weeks 7–9
From product to a presence that sells
Your Brand & Face
Identity, story, the voice only you have.
Ship: your brand foundation.Profile & Landing Page
Your profile rebuilt to sell; your landing page live.
Ship: a presence that works while you sleep.The Content Engine
The Claude-powered system: pillars, rhythm, quality gates, never running dry.
Ship: your content system, installed.Phase 3 · Sell · Weeks 10–12
From presence to revenue
The Funnel & Automation
Lead capture, email, nurture, payment, the backend wired end to end.
Ship: a working funnel. 1:1 · pre-launch reviewLaunch
You go to market — live, to real people. Organic and the first paid traffic.
Ship: your launch, and first conversations.Convert & Repeat
What worked, how to repeat it, your 30-day plan and next moves — into the NextPersona Circle.
Ship: a business that's running. 1:1 · graduation planThe outcome
By the end, you don't have notes. You have a business.
- A packaged offer and a product people can buy
- Your own signature method, named and yours
- A brand, a profile, and a landing page that sell for you
- A content system that runs on Claude, not on willpower
- A funnel with automation — capture, nurture, convert
- Your launch done and your first client conversations had
- A 30-day plan and the system to keep growing
- The AI setup to run all of it in a fraction of the time
- Your place in the NextPersona Circle, to keep building with me
The format
How the Program runs
12 weekly live sessions with me
Teaching, hot seats, your work reviewed in the room.
Four 1:1s with me
Onboarding, your offer, before you launch, your graduation plan.
A private group
The people building alongside you, between sessions.
Claude doing the heavy lifting
Extracting, writing, building, analyzing, the whole way.
The NextPersona Circle
Your first months included when you graduate, so you never build alone after.
Small groups. Application only. So I stay hands-on and only take people I'm confident I can get results for.
Why me
I'm not teaching theory. I'm handing you my system.
Fifteen years running marketing for multinationals — 7-figure campaigns, real revenue, teams built from nothing. Then I turned the same system on myself: a 30,000+ network across platforms and six figures from my own digital business, built on exactly what I'll build with you.
Most people teaching this have only ever sold "how to sell this." I ran marketing at the highest level first. I know what marketing is for — and I know how to make AI do it. That combination is the whole reason this works.
The proof
The proof is being built — in public.
Diana Felkina
15-year CMO — multinationals, 7-figure campaigns, teams built from scratch.
30,000+ network across platforms · six figures from her own digital business.
[Founding member name]
[One line — who they are / their expertise]
[One concrete result]
[Founding member name]
[One line — who they are / their expertise]
[One concrete result]
Every name here is real. That's the whole point.
The investment
The investment
The NextPersona Program is $2,000 for the founding group — priced below where it's headed, in exchange for your feedback and your results story. It's an investment in a business you'll still be running years from now, not a course you forget you bought.
$2,000 founding
Payment plans available · first months of the NextPersona Circle included
Apply nowThe full breakdown and plan options are covered on your call after you apply.
Applying
Why application only
I keep groups small and stay hands-on, so I only take people I'm confident I can get results for. The application is a few honest questions — it protects your results and everyone else's.
Apply
A few questions about your expertise and what you want to build.
We talk
A short call to make sure it's a fit, both ways.
You're in
Your start date, your onboarding, and we begin.
Apply to the NextPersona Program
A few honest questions about your expertise and what you want to build. Takes about five minutes.
Paste the GHL embed to activate it.
Questions
The honest answers
How much time does it take?
A few hours a week across 12 weeks: the live session plus your build. Designed to run alongside real work — but it's live and hands-on, and you get out what you put in.
I'm not technical. Is that a problem?
No — the AI side is the point. I show you exactly how, and Claude does the heavy lifting. If you can use LinkedIn, you can do this.
How is this different from a course?
A course hands you videos and wishes you luck. This is a live build with me, where you leave with an actual business — offer, presence, funnel, and your first clients.
What if I can't make a session?
Sessions are recorded, but the live rooms and your 1:1s are where the real work happens. The schedule is shared before you commit.
Will I really make my investment back?
One or two clients from the business you build typically covers it, and you'll build the system to find more. There are no income guarantees — what you get is my system and my hands-on help; the results follow the work.
Is there a guarantee?
This is hands-on with limited spots and my direct time, so it isn't a click-to-refund product. That's exactly why there's an application — I only take people I believe I can help.
Your expertise is the asset. This is where it becomes a business. 💖
You didn't spend all these years getting this good to stay invisible, or to keep trading hours for money. Let's build the thing only you can — and let's start now.
12 weeks · live with Diana · small group · $2,000 founding · by application